The past week has certainly been a lesson to many on how not to run a company. It’s bad enough to make questionable choices in regards to changing products, but then to be so unreceptive to any criticism your customers might have and resort to juvenile behavior and knee jerk reactions–completely unacceptable. It certainly didn’t help that many thought the canned response was a lie, but then to act in such a negative manner was very irresponsible. It makes me sad and disappointed on so many levels.
I’ve been a customer of American Girl since 1990, back when it was Pleasant Company. I can remember as plain as day the first time I saw one of their catalogs. I was 26, and it was like being a kid all over again, but on a completely different level. Over the years my interest has come and gone, but the one thing that I could always count on was a higher level of quality. When I got back into this line in 2014, the quality was still good, but over the past few years, I’ve noticed a steady decline. And now with this recent debacle, I’ve decided to not spend anymore of my hard earned money on their products unless they decide to turn this trainwreck around. I’m not holding my breath.
So where does that leave the blog? I still plan on continuing, but there will be changes. When I first started, my original idea was to share craft ideas that I came up with. I will hopefully be doing more of that kind of thing. And I will still review products, but you won’t see any reviews of new American Girl brand items. I have one review that I will be posting because I not only had it written before all of this blew up, but it also shows the lack of quality in current AG products. I will continue to review retired items. I simply refuse to purchase anything they make until the item has been discontinued and I can buy it on the secondary market, and even then it’s going to be minimal. The book group will continue as planned, and I will still do stories with the dolls. Basically the blog will stay the same, but I will no longer talk about any new releases from American Girl as I have no desire to promote their company. I may also edit a couple of posts talking about visits to their stores, etc. I do not want to give the idea that I like a company that I have no warm fuzzies about anymore whatsoever.
To anyone joining me in my boycott of their products, I do have a piece of advice in regards to purchasing on the secondary market. Be cautious about buying anything that may still be available in the catalog. The reason I say this is because I know that there are sellers on Ebay and other sites that don’t even keep these items in their possession. They sell the items to the customer, sometimes at an inflated price, then simply buy the item from AG and have it drop shipped to the customer. We don’t want AG to have any increase in their sales or any profit, so you definitely don’t want to accidentally purchase items from a seller who does this. I’ve also questioned if some of these sellers have been using stolen credit card numbers in order to do this, particularly on high tickets items, so not only would you be helping out AG, you might find yourself part of the investigation of a credit card fraud case! So be careful.
The one place that I personally would be willing to make an exception would be the Madison Children’s Museum sale. All of the items that are available there have been donated by American Girl. They make nothing off it, all of the proceeds go back to two charities for them to use for various programs. I just wanted to point that out in case someone was thinking of boycotting that as well.
Thanks to all of you who commented on the last few posts. It was interesting to see everyone’s viewpoint and how it could be presented without any hostility, even if someone’s opinion was different. I didn’t have to do any editing or deleting of posts, everyone kept it very respectful.
So, on that note…onward and upward! A friend of mine had a very interesting comment when I told them what was going on and how upset everyone was. “The object of your affection becoming something of bitterness.” Only if we let it. Time to move forward and in a different direction.
If you haven’t already seen this, please watch. I think it is not only very funny, but sums up how many of us feel at the moment. The last line in particular. Great job Laura!
In case you haven’t already seen this post, be sure to check it out. Dark days my friends. And it reinforces my thoughts that this isn’t just about doll underwear, but the overall cheapening of the products. What in the world are they thinking??