Lately a lot of us have been scratching our heads at some of the moves that management at American Girl has been making. Some of them have been minor issues, but as more and more things change, they seem to get more ridiculous. This week information was released that makes absolutely no sense whatsoever.
In case you haven’t heard about it, American Girl announced that any of their dolls that would normally come with modern style underwear, will now come with underwear attached. These cannot be removed, not with a seam ripper or any other method. Recent information shows that they are going to be pink as well. WHAT?!?!?!?!
The reasoning behind this is so that they will be less likely to be lost. Are you kidding me? I didn’t realize this was a huge concern. There are plenty of other things that AG dolls come with that could be lost. Are those things going to be attached as well? A simple solution to this would be to offer doll underwear on the website that could be bought for a nominal fee. But instead, the “solution” is to simply no longer make them removable. Are you kidding me? As someone on another blog pointed out, are Bitty Baby’s diapers going to be permanently attached now?
For some this might not seem like a big deal, but for those of us who have large collections of swimsuits, dancewear, skating costumes, etc, it could be a bit of an issue. I don’t want pink underwear showing through or peeking out from under these items! It’s hard enough working around their ridiculous placement of the tags. Why don’t they do something about that instead?
Personally, I think this is yet another way to cheapen the product. It has nothing to do with convenience to the consumer, just convenience to the company. Since the underwear is part of the construction of the doll, that eliminates some of the expense. Let me guess, the dolls will still sell for $115, with no underwear. It’s bad enough that the outfits are getting less and less complex with fewer and fewer pieces, but now we aren’t even going to get a pair of panties.
While I haven’t agreed 100% with some of the other changes they have made over the past year or so, I was willing to give them the benefit of the doubt. Between this recent change and the poor handling of the Gabriela GOTY release, I’m beginning to think that they really don’t care what the customer thinks. Therefore, I’m making an announcement right now. The order I just received last week will be MY LAST American Girl order! I will spend my money on ETSY and other companies instead. Those people value my opinion and business. Obviously AG doesn’t care about their customers, or they would quit making changes to their lines which cheapen the product. Yes, I realize that they are in the business to make money. However, for the prices they are charging for these items, I expect better quality than what we are getting. We are getting substandard products, but the prices are still outrageous. And the real kicker is their competition (Our Generation, My Life As, Sophia’s, etc) are coming out with even better products that are selling for a fraction of the cost.
So, I encourage EVERYONE to complain, and complain loudly to American Girl about this. Go to social media, write them a letter, get it out there that you are not happy with their reduction of quality. We need to bombard them with complaints. They have accounts on Twitter, Facebook and Instagram (there may be others), so be sure to send them a message expressing your unhappiness with their recent changes. If writing a letter, send it to:
Ms. Katy Dickson
8400 Fairway PL
Middleton, WI 53562
I think we need to get our point across to them that we are not pleased with what they are doing. I know it seems ridiculous to make such a big deal about doll underwear, but my point is, what is next??? Will the dolls be made of all plastic eventually? Will the accessories become more like Barbie items, but at the same prices? The direction things seem to be going in does not look good. There are other things that aren’t right at the moment that I haven’t even gotten into. It just seems like we are on a rapid downhill path, with no hope of it stopping.
I’ve had enough, and I know a lot of other fans have too. It’s time to make our voices heard.
In case you haven’t seen their statement, Jen from The Dolls Between Us was nice enough to share this screen shot with me. Sorry, but I don’t buy anything they are saying. This is all about the bottom line and money, nothing more. As I said to her, I have some pants that won’t fit over the current underwear. How am I going to work around that ribbon like “waistband” as well since it’s not removable??? And sure, it works with THEIR current swimwear, but what about older pieces or ones made by other manufacturers?