The big unveiling was this past weekend at the 100 Toys R Us stores that are going to be carrying the Truly Me line. Unfortunately (or fortunately?) for me, the closest store to me is an hour away. Curiosity got the best of me though, and I decided yesterday to take a trip there and check it out. It doesn’t hurt that it’s not that far from the Trader Joe’s I like to visit once in a while as well as my favorite thrift stores. Not much arm twisting was involved. 😉
In the Pittsburgh area, the Cranberry Township store has been designated to carry the Truly Me products. It’s a HUGE store, and is located in a very busy area, plus it’s convenient to two interstates, so I can see why it was chosen. I wasn’t sure what to expect, but I was pleasantly surprised. I’m going to be honest, I was less than impressed with the Pittsburgh pop-up store at the Ross Park Mall, it seemed to be a last minute kind of thing, very thrown together and cramped. This was certainly not the case with the Toys R Us store. I loved the way the displays were set up and it was easy to get around. While you couldn’t play with some of them like you would in an American Girl store, that’s okay, it was easy to see what was in them because of the height and lighting of the displays. Most all of the items are there so you can “grab and go”, only the large items required you to take a tag to present to the cashier so they could get your item from the back room.
I was surprised that there were still tags available for the kitchen set. Makes me think that part of the reason for the shortage on the AG website is because they were under a contract to have a certain number on hand for each Toys R Us store. It will be interesting to see how quickly they sell out.
You’ll have to excuse the fact that I took all of these photos from an angle. It was the only way I could get them without a lot of glare. The front of this particular store is made up of small squares of glass and it was reflecting off the cases like crazy since the display is in the front of the store. It was very sunny too.
I think the selection of products is good and it will be nice to have this available once the pop up store closes. I did talk to one of the staff that seemed to know a decent amount about the way these things work. She said that when they introduced Claire’s products, they were also one of the first stores to get it and as they saw how well it worked, they added more stores. She said that she thought that was more than likely how this was going to go so there is still some hope that some products may end up at a store closer to me. She unfortunately didn’t know any details as to how long the initial contract is between AG and TRU, but I guess we will find out.
I also asked if it was crazy busy over the weekend and she said Saturday was definitely the worst, partially because it was the first day and also because they were hosting some sort of Pokémon event as well. Given that bit of information, I was impressed at how well stocked all of the displays were. There were a few blank spaces, but not horrible, and I hope that it will stay that way throughout the holiday so that everyone can get what they want. My only complaint was that it was only November 1st and they were already playing Christmas music!! Seriously?!?!
Now for the question you all probably have–did I get anything? Of course I did! I picked up two items, but you’ll have to come back at the end of the week to get the answer on what I bought. I was really very good though, these were the two items at the top of my list and I wasn’t swayed. Stop by on Friday to see what I brought home!